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Product Requests

  1. Learn Product Requests with the Practica AI Coach

    The Practica AI Coach helps you improve in Product Requests by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Intercom logo
      What we learned moving sales and product upmarket together

      Laurabeth Harvey, VP, Sales, Intercom

      As Intercom's customer base grew to include larger companies, its sales and product teams realized features for startups did not meet enterprises' needs. To address this, sales collaborated more closely with product to understand upmarket customers' problems rather than propose specific solutions. They learned to focus on the underlying issues customers faced rather than prescribed fixes. This involved gathering input from the field and prioritizing requests by impact. Sales then shared customer stories with product to inspire solutions. Over time, the partnership improved through regular check-ins on solved problems and new ones emerging. Laurabeth offers tips for sales to make effective product requests, such as focusing on problems not solutions and providing granular details ranked by importance. Ultimately, strengthening the sales-product relationship through collaborative problem-solving enabled Intercom to better serve customers and drive more revenue.