Practica
HomeAI Challenge Coach
Curriculum
Products
Sign Up
Sign In
Practica
Customers
Sales

Early Startup Sales

  1. Learn Early Startup Sales with the Practica AI Coach

    The Practica AI Coach helps you improve in Early Startup Sales by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Airbnb logo
      How today's fastest growing B2B businesses found their first ten customers

      Lenny Rachitsky, Product Lead, Supply Growth, Airbnb

      Lenny shares strategies that 20 fast-growing B2B startups used to find their first 10 customers. Many tapped their personal networks of friends, investors, and colleagues. Companies like Figma and Gusto leveraged their networks from Y Combinator. Some startups like Stripe and Square went directly to local businesses. Getting press coverage helped companies like Twilio and Slack attract early users. Lenny outlines the top three strategies as tapping personal networks, finding customers where they spend time online/offline, and obtaining press mentions.
    • Atrium logo
      Founding Sales: The Early Stage Go-to-Market Handbook

      Peter Kazanjy, Co-Founder, Atrium

      Peter's book covers 12 chapters: 1. Mindset Changes in First-time Sales Professionals 2. Baking Your Narrative & Product Marketing Basics 3. Sales Materials Basics—What You Need to Sell & How to Build It 4. Early Prospecting—Finding Your First Customers 5. Prospect Outreach and Demo Appointment Setting 6. Early Inbound Lead Capture & Response 7. Pitching—Preparation, Presentation, Demos, & Objections 8. Down Funnel Selling—Negotiation, Closing, & Pipeline Management 9. Customer Success Basics—Implementation, Ongoing Success, & Renewals 10. Early Sales Management & Scaling Concepts 11. High-Impact Sales Hiring 12. High-Impact Sales Onboarding & Training