Sales
Win Loss Analysis
Learn Win Loss Analysis with the Practica AI Coach
The Practica AI Coach helps you improve in Win Loss Analysis by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.Curated Learning Resources
How to Turn Win-Loss Analysis into Buyer InsightsMany early stage companies report on wins and losses, but few turn this data into valuable buyer insights. Good Win-Loss analysis should answer fundamental questions, such as what parts of the pitch are missing the target of intended buyers, why are they winning, what metrics and KPIs are buyers using to justify their purchases, and what are the strengths and weaknesses of competitors. To get the complete customer picture, collect buyer feedback from three different channels: • Self-reported win/loss reason codes and stories • Customer studies and Surveys • Third party Customer Interviews Each channel has distinct advantages for gaining deeper insights into buyer behavior.
Related Skills
- Objection Handling
- Selling Fundamentals
- Discounting
- Ideal Customer Profile
- Sales Discovery
- Closing Deals
- Sales Proof of Concept
- Hiring Salespeople
- Lead Scoring
- Sales Forecasting
- VP Sales Role
- Sales Ramp
- Sales Stages
- Sales Operations
- Product Demos
- Sales Training
- Sales Territories
- Sales Performance Management
- Sales Presentations
- Qualification
- Sales Compensation
- Product Requests
- Sales Contracts
- Cold Emails
- Early Startup Sales
- Structuring Sales Teams
- Intro to Prospecting
