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Sales Stages

Sales Stages is part of our Engineering Career Leveling Framework. Explore next steps in your career from this industry-standard model.

  1. What are Sales Stages, and Why do They Matter?

    Sales stages are a crucial component of any successful sales process. They represent the various steps a prospect goes through before making a purchase. Understanding these stages is essential for developing effective sales strategies and improving overall sales performance. By tracking progress through the various stages, businesses can identify areas for improvement and optimize their sales process for maximum effectiveness.
    • Campaign Monitor logo
      Sales Strategy - The Importance of Objective Sales Stages

      Ethan Zoubek, Chief Revenue Officer, Campaign Monitor

      Ethan provides 2 reasons why providing clear sales stages is so important: 1) Managing to disciplined sales stages provides a predictable, repeatable system to apply to all deals so that things don’t get missed, which increases conversion. 2) Sales stages enable the business to have visibility into pending transactions so that the business can plan for necessary resources and spending.

  2. How to Make Sales Stages

    Creating effective sales stages requires a deep understanding of the sales process and the needs of your target audience. Start by identifying the key milestones that prospects typically go through on their journey to becoming a customer. Then, define clear criteria for each stage and establish a process for moving prospects through the stages. Regularly review and refine your sales stages to ensure they remain effective and aligned with your business goals.
    • Framer logo
      6 Rules to Demystify your Sales Stages

      Seth DeHart, VP Sales, Framer

      Seth explains 6 rules that should help make your sales stages easier to set up and manage: 1. Sales Stages should mirror milestones in the sales process. 2. Open Opportunities NEED to have momentum. 3. Each stage should have an expiration timeframe. 4. The best stages are “PENDING” some event. 5. Each stage needs Qualification criteria. 6. Sales stages are not a “Trello board of To-Do Tasks.”

  3. Sales Process Steps with Examples

    The sales process typically involves several key steps, including prospecting, qualifying, presenting, and closing. Each of these steps can be broken down into smaller stages to help guide prospects through the process. For example, during the prospecting stage, businesses may use tactics like cold calling or email outreach to identify potential leads. During the presenting stage, sales reps may use demos, case studies, or other materials to showcase the benefits of their product or service. By following a structured sales process, businesses can increase their chances of success and improve their overall sales performance.