Articles by Laurabeth Harvey
Hiring for Sales in a Product-Led WorldLaurabeth discusses the challenges of building a sales function in a start-up and how to do it successfully. She recommends discussing the company's non-negotiables, such as company culture and values, when bringing in the sales team. She also recommends traits to look for in product-led salespeople, including respect for the product, resilience, and a customer-centric mindset. She also emphasizes the importance of creating a sales organization that is culture-additive and that complements the company's existing culture.