Intro to Product Marketing

Product marketing lets a customer know that a product exists and explains why they should care about the product. This includes the positioning, messaging, channel selection, launch, and ongoing communication between a company and the market for its products.
  • What is Product Marketing?

    Product marketing is the process of promoting and selling a product to a target audience. It involves understanding customer needs and creating a strategy to position the product in the market.

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  • What a Product Marketer Does

    A product marketer is responsible for developing and executing marketing plans, conducting market research, creating messaging and positioning, and collaborating with cross-functional teams to bring a product to market.

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  • How to Build A Product Marketing Team

    Building a product marketing team requires identifying the necessary skills and roles, recruiting and hiring the right talent, establishing clear goals and objectives, and fostering a culture of collaboration and innovation. It also involves ongoing training and development to keep the team up-to-date with industry trends and best practices.