Marketing
Copywriting
Copywriting is the act of writing text for advertising, marketing, or product design. The written content tries to help a customer understand how to use a product or service, increase brand awareness, or persuade a person or group to purchase a product.
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Marketing Copywriting: A GuideThis comprehensive intro guide explains what is marketing copy, what makes it good or bad, and places where marketing copy appears (product blog posts, webpages, emails, and ads). It wraps up with a 2 tactical checklists for how to get started and how to write well.
