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Product Demo Videos

  1. Learn Product Demo Videos with the Practica AI Coach

    The Practica AI Coach helps you improve in Product Demo Videos by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Intercom logo
      How we scaled product demos at Intercom

      Ruairí Galavan, Senior Manager, Customer Engagement, Intercom

      Intercom scaled their product demo process as their customer base grew from 1 to over 20,000 customers. They found that live demos did not scale well due to resource requirements and technical issues. They transitioned to prerecorded slide decks and later hybrid demos with video and live Q&A. This significantly reduced overhead while improving quality and Q&A time. Surprisingly, releasing demo videos on-demand further increased Customer Retention over scheduled demos alone. With on-demand videos, 7 times more people watched demos and retention lifted by an additional 3%. Intercom continues refining their approaches, using live events for specific actions while videos serve diverse contexts. They aim to make content agile and drive more value and usage through constant experimentation.
    • Kin + Carta logo
      Why Product Demos are so Valuable

      Heather Miles, Principal Product Manager, Kin + Carta

      Product Demos are an important part of product development and should be regularly conducted regardless of the type of product. Demos improve collaboration, build trust with stakeholders, and boost morale. They allow teams to gather early feedback and course-correct if needed. Regular demos help avoid long development cycles where the final product does not meet expectations. Cross-team demos every two weeks at TAB surface inter-dependencies and potential issues. Anyone on the team can run a demo to develop presentation skills. Good demos tell a story at a leisurely pace, avoid jargon, have a clear plan, and ensure setup is ready before stakeholders arrive.
    • Automattic logo
      How To: Good UI Demo Videos

      Joen Asmussen, Design Wrangler, Automattic

      Use a black background to make cropping the video easier. Clean up your browser by hiding extensions and use the same browser consistently. Create snap areas using tools like BetterSnapTool to consistently size and position your browser window. Record sections of the screen using Screeny or QuickTime. Demonstrate the latest version of software and create engaging dummy content like photos on a common theme. Be selective about what you include and convert videos to MP4 format for wider compatibility. Consider making gifs using GIF Brewery for social sharing, ensuring even video dimensions for a smoother conversion. Overall, plan your recordings for a polished video that clearly shows off your UI.