Influencer Marketing

Curated Articles

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Influencer (Creator) Marketing Playbook
Nick Costelloe, Head of Content, Demand Curve
Nick worked with 2 co-writers and 10 editors to provide this long, in-depth playbook on influencer marketing, which covers: • Context on influencer marketing • How to 80/20: Starting with influencer marketing • YouTube and TikTok • Other ways to incentivize influencers • Tracking results • What a job well done looks like • Cheat sheet
How Startups Can Get Started With Influencer Marketing
Samantha Howe, Head of Influencer Marketing, Grove Collaborative
Mastering influencer marketing: 9 key questions and answers
Adelyn Zhou, Growth Marketing, Nextdoor
How Influencer Marketing helped us grow from $0 to $700k+ monthly revenue.
Sergei Gusev, Co-founder & COO, Scentbird
How an $800M Company Grows through Influencers and Content
Spencer McClung, EVP, Media and Partnerships, ipsy