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Marketing Content Roadmapping

  1. Learn Marketing Content Roadmapping with the Practica AI Coach

    The Practica AI Coach helps you improve in Marketing Content Roadmapping by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Carta logo
      The Art of Content Roadmapping

      Emily Kramer, VP, Head of Marketing, Carta

      Emily provides a number of actionable strategies and tactics, including: • Having a content roadmap is crucial for prioritizing the right content that will drive results. • A content list is insufficient and lacks important details such as target audience, goals, potential impact, and required effort. • Pre-work is necessary before creating a content roadmap, including audience analysis, understanding perceptions, defining a focus keyword list for SEO, and mapping content to funnel stages. • Existing content should be considered for updates, expansions, and repurposing. • Content ideas should be added to the roadmap with relevant details, and quarterly prioritization should be done based on impact, effort, and marketing strategy coverage. • Big bets or potential blockbusters should be identified and prioritized. • Content should be prioritized based on impact and effort, considering both high potential impact and low time required as well as high impact and high effort for potential blockbusters. • Coverage across different parts of the marketing strategy, including audience segments, content types, and funnel stages, should be ensured. • Resources and capacity should be reviewed to avoid overload. • Asana is recommended for managing the content roadmap, list, and creation process. • After creating the roadmap, a GACC brief (goals, audience, channels, creative) can be developed to facilitate the content creation process.
    • SparkToro logo
      Tweetstorm / Cheat Sheet: 12 easy ways to generate content ideas

      Amanda Natividad, VP Marketing, SparkToro

      1/ Look at replies. 2/ Talk to your personal Customer Advisory Board. 3/ Read through customer support tickets. 4/ Ask your sales team for FAQs. 5/ Join the next demo call. 6/ Listen to recordings of sales calls. 7/ Check Google Search Console. 8/ Tune into a webinar. 9/ Hang out where your audience is. 10/ Have a quick conversation with a coworker. 11/ Listen to a new podcast... and let your mind wander. 12/ Collect and repackage content.