Hiring Marketers

Viviana explains how to think about which set of skills you need to hire: • Performance Marketing • Corporate Marketing • Product Marketing • Creative/Brand Marketing

Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?

Martina's favorite marketing interview question asks candidates to discuss a company they think has great marketing and why. This reveals how broadly they define marketing success. Candidates are then asked to compete as a marketer for a competitor, testing their ability to think on their feet. The best responses showcase a wide range of marketing factors, handle unexpected changes well, and get creative with tight budgets. Few entry-level candidates demonstrate truly dynamic marketing thinking. Discussing other companies avoids judging responses based on preconceptions of one's own marketing.