Marketing
Hiring Marketers
Learn Hiring Marketers with the Practica AI Coach
The Practica AI Coach helps you improve in Hiring Marketers by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.Marketer Profiles
Hiring marketers requires a clear understanding of the different profiles available, such as generalists, specialists, and hybrids, and the skills and experience each brings to the table. It's essential to match the right profile with the company's needs and culture to ensure a successful hire.
The Founder’s Guide to Hiring Your First Head of MarketingViviana explains how to think about which set of skills you need to hire: • Performance Marketing • Corporate Marketing • Product Marketing • Creative/Brand Marketing
So You Think You’re Ready to Hire a Marketer? Read This First.Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?
Marketing Interviews
Conducting effective marketing interviews requires careful planning and preparation, including creating a structured interview process, asking behavioral and situational questions, and assessing the candidate's fit with the company's values and goals. It's also essential to involve multiple stakeholders in the interview process to gain different perspectives.
My Favorite Interview Question for Marketing LeadersMartina's favorite marketing interview question asks candidates to discuss a company they think has great marketing and why. This reveals how broadly they define marketing success. Candidates are then asked to compete as a marketer for a competitor, testing their ability to think on their feet. The best responses showcase a wide range of marketing factors, handle unexpected changes well, and get creative with tight budgets. Few entry-level candidates demonstrate truly dynamic marketing thinking. Discussing other companies avoids judging responses based on preconceptions of one's own marketing.
Related Skills
- Marketing Analytics
- Marketing Content Roadmapping
- Marketing to Slack Communities
- Welcome Emails
- Landing Pages
- Product Demo Videos
- Branding
- Copywriting
- Intro to Product Marketing
- Product/Channel Fit
- SEO
- Qualitative Research
- Email Marketing
- Content Marketing
- PR & Communications
- Customer Acquisition Cost
- VP Marketing Role
- Naming
- Paid Social
- Influencer Marketing
- Marketing Automation
- Storytelling
- Word of Mouth
- Conferences
- Quora Marketing
- Podcast Advertising
- Intro to Marketing
- Paid Advertising
- Surveys
- Organic Social Marketing
- Structuring Marketing Teams
