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Content Marketing

  1. Intro to Content Marketing

    Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  2. Content Strategy

    A content strategy is a plan for creating and distributing content that aligns with business goals, target audience needs, and brand identity.
  3. Content Quality

    Content quality is essential for content marketing success. Quality content is engaging, informative, well-written, and visually appealing.
  4. Content Metrics

    Content metrics measure the effectiveness of content marketing efforts. Metrics include traffic, engagement, conversions, and ROI.
  5. Content Marketing Processes

    Content marketing processes involve planning, creating, publishing, promoting, and measuring content. Effective processes require collaboration, resource allocation, and continuous improvement.
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  6. Advanced: Content Loops in B2C Products

    Content loops are a strategy for increasing customer engagement and loyalty in B2C products. Loops involve creating content that encourages customers to return and engage with the product repeatedly.
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