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Positioning is a way to answer to core questions about your business: who your customer is, what your product is and does, and how it’s differentiated. It defines how you want your customer to think about your company.
Positioning is part of our Product Management Career Leveling Framework. Explore next steps in your career from this industry-standard model.
  1. Intro to Positioning

    Positioning is the art of creating a unique identity for a product or brand in the mind of the consumer. It involves identifying the key benefits that differentiate the product from competitors and communicating them effectively.
    • First Round Capital logo
    • Ries & Ries logo
  2. How to Develop Positioning

    Developing a strong positioning strategy requires a deep understanding of the target audience, their needs, and their preferences. It involves conducting market research, analyzing the competition, and crafting a unique value proposition that resonates with customers.
  3. Customer Behavior Changes and New Product Adoption

    Customer behavior is constantly evolving, and new product adoption can be influenced by a range of factors, including social norms, personal beliefs, and cultural Influences. Understanding these dynamics is crucial for developing effective positioning strategies that resonate with customers and drive adoption.
  4. Positioning Case Studies

    Positioning case studies provide valuable insights into how successful brands have differentiated themselves in crowded markets. By examining the strategies and tactics used by leading companies, marketers can gain inspiration and ideas for developing their own positioning strategies.