Intro to Product Vision
Product vision is a statement that describes the future of a product and sets a direction for the team. It is an essential tool for product managers to align stakeholders and guide the development process.
- Applying Leverage as a Product Manager
Brandon explains where product vision fits into the product pyramid, and how it provides leverage to other activities: vision > strategy > scope > backlog
- Product Vision, Strategy, Roadmap
Jens-Fabian provides an introduction to Company Vision and Mission, Product Vision, Product Strategy, and Product Roadmaps, and how they all fit together.
How to Communicate a Product Vision
Effective communication of a product vision requires clarity, simplicity, and consistency. Product managers should use storytelling techniques, visual aids, and stakeholder feedback to craft a compelling vision that resonates with everyone involved.
- Product Vision
Joel references a 2001 article that describes a mad lib process for writing a product vision which has been used frequently across the technology industry.
- A Surprisingly Simple Technique for a Rockstar Product Vision: The Ladder of Needs
Catherine provides a framework for formatting product visions, with case studies across WeightWatchers, Amazon, Rent the Runway, and Pinterest.
- Ep. 12: How Do You Craft and Communicate Product Vision?
In this podcast episode, Hope asks 5 different product leaders from companies like MyFitnessPal and BazaarVoice how they craft and communicate product visions.
- A Visual Framework for Product Vision
Daniel provides a comprehensive framework for capturing how your product vision impacts users, technology, capital, what's possible, and even society and the economy.
How Product Visions Are Used
Product visions are used to inspire and motivate teams, align stakeholders, prioritize features, and evaluate progress. They help product managers make strategic decisions, anticipate market trends, and stay focused on the customer's needs.
- Airbnb’s First PM on How to Build Your Own Elastic Product Team
Jonathan explains how product vision informs team structure, identification of desired outcomes, goaling, strategy, and resourcing.
- Turning Product Vision into an Executable Strategy
Diana describes how product vision can be used in product strategy and fleshing out a roadmap.
Product Vision Examples
A collection of product vision examples from top companies. These companies use their product vision to create a sense of purpose, inspire creativity, and build a culture of excellence.
- How we did Product Vision at Flyt
Ricardo walks us through the 3 stage process Flyt used to formulate their product vision.
- We Don’t Sell Saddles Here
Stewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".