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Product Management

Product Vision

Product vision is a description of a product that leaps into the future in order to communicate where a product is going. Describing the future state helps inspire and motivate team members, stakeholders, and customers. It also helps team members operate more independently and successfully by having clear agreement on the big picture and what problems a team is setting out to solve. Tactically, team members can use the product vision to see if day-to-day decisions are in alignment with the vision.