Product Vision
Intro to Product Vision
Applying Leverage as a Product ManagerBrandon explains where product vision fits into the product pyramid, and how it provides leverage to other activities: vision > strategy > scope > backlog
Product Vision, Strategy, RoadmapJens-Fabian provides an introduction to Company Vision and Mission, Product Vision, Product Strategy, and Product Roadmaps, and how they all fit together.
How to Communicate a Product Vision
Product VisionJoel references a 2001 article that describes a mad lib process for writing a product vision which has been used frequently across the technology industry.
A Surprisingly Simple Technique for a Rockstar Product Vision: The Ladder of NeedsCatherine provides a framework for formatting product visions, with case studies across WeightWatchers, Amazon, Rent the Runway, and Pinterest.
Ep. 12: How Do You Craft and Communicate Product Vision?In this podcast episode, Hope asks 5 different product leaders from companies like MyFitnessPal and BazaarVoice how they craft and communicate product visions.
A Visual Framework for Product VisionDaniel provides a comprehensive framework for capturing how your product vision impacts users, technology, capital, what's possible, and even society and the economy.
How Product Visions Are Used
Airbnb’s First PM on How to Build Your Own Elastic Product TeamJonathan explains how product vision informs team structure, identification of desired outcomes, goaling, strategy, and resourcing.
Turning Product Vision into an Executable StrategyDiana describes how product vision can be used in product strategy and fleshing out a roadmap.
Product Vision Examples
How we did Product Vision at FlytRicardo walks us through the 3 stage process Flyt used to formulate their product vision.
We Don’t Sell Saddles HereStewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".
