Product Vision
Intro to Product Vision
- Applying Leverage as a Product Manager
Brandon explains where product vision fits into the product pyramid, and how it provides leverage to other activities: vision > strategy > scope > backlog
- Product Vision, Strategy, Roadmap
Jens-Fabian provides an introduction to Company Vision and Mission, Product Vision, Product Strategy, and Product Roadmaps, and how they all fit together.
How to Communicate a Product Vision
- Product Vision
Joel references a 2001 article that describes a mad lib process for writing a product vision which has been used frequently across the technology industry.
- A Surprisingly Simple Technique for a Rockstar Product Vision: The Ladder of Needs
Catherine provides a framework for formatting product visions, with case studies across WeightWatchers, Amazon, Rent the Runway, and Pinterest.
- Ep. 12: How Do You Craft and Communicate Product Vision?
In this podcast episode, Hope asks 5 different product leaders from companies like MyFitnessPal and BazaarVoice how they craft and communicate product visions.
- A Visual Framework for Product Vision
Daniel provides a comprehensive framework for capturing how your product vision impacts users, technology, capital, what's possible, and even society and the economy.
How Product Visions Are Used
- Airbnb’s First PM on How to Build Your Own Elastic Product Team
Jonathan explains how product vision informs team structure, identification of desired outcomes, goaling, strategy, and resourcing.
- Turning Product Vision into an Executable Strategy
Diana describes how product vision can be used in product strategy and fleshing out a roadmap.
Product Vision Examples
- How we did Product Vision at Flyt
Ricardo walks us through the 3 stage process Flyt used to formulate their product vision.
- We Don’t Sell Saddles Here
Stewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".