Articles by Stewart Butterfield
From 0 to $1B - Slack's Founder Shares Their Epic Launch StrategySlack iterated privately with a progressively larger set of companies until the product was performing well with strong feedback, before launching a traditional PR blitz. However, they stayed in "beta" for six months to encourage more user feedback and to learn how to scale within organizations.
- We Don’t Sell Saddles Here
Stewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".
- We Don’t Sell Saddles Here
Stewart sent this memo when Slack launched, explaining how Slack's value proposition is translatable into what their customer want. They are not selling group chat, or a collection of features, but rather valuable results that their customers get, such as "75% less email".