A go-to-market strategy (GTM strategy) is the plan for how a company will reach its customers by identifying its customer segments, marketing channels, and sales methodologies.
Go-to-Market is part of our Design Career Leveling Framework. Explore next steps in your career from this industry-standard model.
Curated Learning Resources
- How to pick the right GTM motion to reach $100M ARRJohn covers: • Bottom-up sales (which includes product-led growth and open source) • Middle-out sales • Top-down sales • A note on moving up or down market