Strategy
Go-to-Market
A go-to-market strategy (GTM strategy) is the plan for how a company will reach its customers by identifying its customer segments, marketing channels, and sales methodologies.
Learn Go-to-Market with the Practica AI Coach
The Practica AI Coach helps you improve in Go-to-Market by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.Curated Learning Resources
How to pick the right GTM motion to reach $100M ARRJohn covers: • Bottom-up sales (which includes product-led growth and open source) • Middle-out sales • Top-down sales • A note on moving up or down market
