Marketing
Product/Channel Fit
What You'll Learn
Intro to Product/Channel Fit
How To Select Channels for Your Startup
- How To Map Out Your Startup’s Growth Channels
Austin provides 3 exercises for identifying the best channels for your company: 1) Answer the question, who are your customers and how do you reach them? 2) Answer the question, what is your customer’s pathway to you and how do you attract them? 3) Rank & analyze pathways to find efficiencies
Channel Selection for B2C
Channel Selection for B2B