Intro to Product/Channel Fit
Product/Channel Fit is the process of finding the right channels to sell your product. It's crucial for startups to get this right to ensure success.
How To Select Channels for Your Startup
Selecting the right channels for your startup involves understanding your target audience, the nature of your product, and the strengths and weaknesses of different channels.
- How To Map Out Your Startup’s Growth Channels
Austin provides 3 exercises for identifying the best channels for your company: 1) Answer the question, who are your customers and how do you reach them? 2) Answer the question, what is your customer’s pathway to you and how do you attract them? 3) Rank & analyze pathways to find efficiencies
Channel Selection for B2C
When selecting channels for B2C products, it's important to consider factors such as customer behavior, demographics, and the competition. Social media and influencer marketing can be effective channels for reaching B2C customers.
Channel Selection for B2B
For B2B products, channels such as trade shows, industry events, and direct sales can be effective. Building relationships with key decision-makers and leveraging referrals can also help. It's important to consider the buying process and decision-making structure of the target businesses.