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Product/Channel Fit

What You'll Learn

Intro to Product/Channel Fit
How To Select Channels for Your Startup
Channel Selection for B2C
Channel Selection for B2B

Intro to Product/Channel Fit
- Product Channel Fit Will Make or Break Your Growth Strategy
  Brian Balfour, VP Growth, HubSpot
How To Select Channels for Your Startup
- How To Map Out Your Startup’s Growth Channels
  Austin Chang, Director, Product Management, Google
  Austin provides 3 exercises for identifying the best channels for your company: 1) Answer the question, who are your customers and how do you reach them? 2) Answer the question, what is your customer’s pathway to you and how do you attract them? 3) Rank & analyze pathways to find efficiencies
Channel Selection for B2C
- How the biggest consumer apps got their first 1,000 users
  Lenny Rachitsky, Product Lead, Supply Growth, Airbnb
- Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
  Dan Hockenmaier, Director of Growth, Product Marketing, Partnerships, Thumbtack
- Finding product/channel fit at Zola
  Alex Taussig, Managing Director, Lightspeed Venture Partners
Channel Selection for B2B
- How today's fastest growing B2B businesses found their first ten customers
  Lenny Rachitsky, Product Lead, Supply Growth, Airbnb
- The Importance of Product-Channel Fit in Freemium
  Kieran Flanagan, VP, Marketing, HubSpot

Product/Channel Fit

Intro to Product/Channel Fit

How To Select Channels for Your Startup

Channel Selection for B2C

Channel Selection for B2B

Related Skills