Strategy
SaaS
Curated Learning Resources
- The SaaS Founder’s Playbook for Customer SuccessAs a SaaS startup grows, the way it handles customer success must evolve to meet changing customer needs and volume. Michael outlines strategies for different stages of growth: • The founding stage and focusing on product-market fit • The early stage and hiring a dedicated customer support person • The mid stage and laying a foundation for scaling up • The growth stage and investing in systems and predictive models • The scale-up stage and optimizing for predictability and cost savings while maintaining a customer-centric focus. Throughout, Michael emphasizes the importance of proactively addressing customer issues and needs, not just reactively solving problems, in order to maximize customer lifetime value and drive business growth.
Related Skills
- Communicating Strategy
- Balancing Optimization and Innovation
- Strategic Focus
- Marketplaces
- Product/Market Fit
- Platform Strategy
- Competitive Analysis
- Competitive Advantages
- Positioning
- Go-to-Market
- Bottoms-Up Sales
- Pricing Strategy
- Value Chains
- Total Addressable Market
- International Expansion
- Market Segmentation
- Bundle Pricing
- Market Analysis
- Category Creation
- Open Source Software
- IPOs
- Speed
- Intro to Strategy
- Mergers & Acquisitions
- Tech-Enabled Businesses
- E-commerce
- Revenue Models