Practica
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Strategy

Bottoms-Up Sales

In a bottoms-up sales process, you sell to individual users and small teams first, and then eventually departments and the broader company.
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  2. What is Bottoms-Up Sales?

    Bottoms-Up Sales is a sales strategy that involves starting from the bottom of a market and working your way up to achieve growth.
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  3. When Should You Use a Bottoms-up Sales Model?

    Bottoms-Up Sales should be used when you have a new product or service that is not yet established in the market, or when you want to target a niche market.
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  4. How Do You Combine Top-down and Bottoms-up Sales?

    To combine Top-down and Bottoms-up Sales, you need to use the Top-down approach to set goals and targets, while using the Bottoms-up approach to identify potential customers and build relationships with them. This can help you achieve a more balanced and sustainable sales strategy.
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