Articles by Nicky Kamra
- Part I: The Founder’s Checklist for Bottoms Up Growth
Nicky's checklist for bottoms-up growth asks these questions: • Is my product single player, multi-player, or both? • Am I sure my product can be adopted without a central decision-maker? • Have I made my product self-serve and intuitive so new users can get started right away? • Do I have a freemium option that removes friction but allows me to monetize bigger teams quickly? • Do I have a good understanding of consumer brand and marketing? • Have I built referrals into every touchpoint? • Can I get users without outbound sales?