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Business Models


  1. Learn Freemium with the Practica AI Coach

    The Practica AI Coach helps you improve in Freemium by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.
  2. Intro to Freemium

    Freemium is a business model that offers a basic version of a product or service for free, with the option to upgrade to a premium version for a fee. It has become increasingly popular in the tech industry, but has also been adopted by other industries.
  3. When to Use Freemium

    Freemium is best used when the product or service has a large potential customer base, when the cost of producing the basic version is low, and when the premium version offers significant value to customers. It can also be effective for generating buzz and attracting new customers.
    • Point Nine Capital logo
    • Craft Ventures logo
  4. When Not to Use Freemium

    • Workable logo
    • Equals logo
  5. How to Implement Freemium

    Implementing Freemium requires careful consideration of pricing, features, and marketing. It is important to offer enough value in the basic version to attract customers, while still leaving room for premium features. Freemium can also be used as a way to upsell customers to other products or services. It is important to track metrics and adjust the model as needed.