Articles by Nikos Moraitakis
- Here’s why we dropped our free plan
Workable dropped their free plan in favor of a low-cost $19/month plan. They found that free users placed unsustainable limits on product development by prohibiting features with high per-user costs. Maintaining separate free and paid versions also led to poor user experiences and support issues. The company determined that only customers willing to pay for real value would be satisfied long-term. While free users generate more marketing through numbers, Workable decided it was better to please fewer paying customers with a high-quality product representing their brand well. In the end, the affordable plan allows them to build the best product for users while remaining financially sustainable.