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Competitive Analysis

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Competitive Analysis is part of our Product Management Career Leveling Framework. Explore next steps in your career from this industry-standard model.
  1. Should You Do Competitive Analysis?

    Competitive analysis is essential to understand the market and competitors. It provides insights into what works and what doesn't. Not doing competitive analysis can lead to missed opportunities and poor decision-making.
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  2. How to Do Competitive Analysis

    Competitive analysis involves identifying competitors, analyzing their strengths and weaknesses, and evaluating their strategies. It requires gathering data from multiple sources and using frameworks to compare and contrast competitors. It helps in identifying gaps and opportunities for improvement.
  3. Competitive Analysis for Design Teams

    Design teams can use competitive analysis to understand the design trends, user preferences, and best practices in the industry. It helps in creating innovative designs that stand out from the competition. It involves analyzing the user experience, visual design, and Branding of competitors.
  4. Competitive Analysis for Marketing

    Competitive analysis for marketing involves analyzing the marketing strategies, messaging, and Positioning of competitors. It helps in identifying the target audience, creating compelling messaging, and developing a unique value proposition. It involves analyzing the marketing channels, content, and campaigns of competitors.