Marketplaces
Intro to Marketplaces
Marketplaces are online platforms that connect buyers and sellers, enabling transactions and facilitating commerce.
The NFX Marketplace ScorecardThis is the best article to give you an overview of how to think about marketplaces. It explains types of marketplaces (by type of network effect, geographic density, and target customers) and then digs into 23 different attributes of marketplaces.
Types of Marketplaces
There are several types of marketplaces, including B2B, B2C, C2C, and vertical marketplaces. Each type has unique characteristics and challenges.
Four Strategies to Win Big with Low Frequency MarketplacesCasey reviews four strategies for low frequency marketplaces: SEO, pricing low, insurance, and building a second, high-frequency product.
Tackling the Chicken & Egg Problem
The chicken and egg problem refers to the challenge of attracting both buyers and sellers to a new marketplace. Strategies such as offering incentives and focusing on one side first can help solve this problem.
Marketplace Growth
Marketplace growth is driven by factors such as network effects, user experience, and trust. Successful marketplaces focus on building a strong community and providing value to both buyers and sellers.
Team Structures for Marketplaces
Team structures for marketplaces vary depending on the size and stage of the marketplace. Key roles include product management, operations, marketing, and customer support.
Centralization Vs. Decentralization in Marketplaces and Scaling CompaniesCasey talks through how to structure teams, particularly in marketplaces that have a geography- or city-based approach.
Marketplace Case Studies
Case studies of successful marketplaces provide insights into best practices for building and scaling a marketplace. These companies have focused on creating a strong brand, providing a seamless user experience, and fostering trust within their communities.
