Practica
HomeAI Challenge Coach
Curriculum
Products
Sign Up
Sign In
Practica
Customers
Strategy

Marketplaces

  1. Intro to Marketplaces

    Marketplaces are online platforms that connect buyers and sellers, enabling transactions and facilitating commerce.
    • NFX logo
      The NFX Marketplace Scorecard

      James Currier, Managing Partner, NFX

      This is the best article to give you an overview of how to think about marketplaces. It explains types of marketplaces (by type of network effect, geographic density, and target customers) and then digs into 23 different attributes of marketplaces.

  2. Types of Marketplaces

    There are several types of marketplaces, including B2B, B2C, C2C, and vertical marketplaces. Each type has unique characteristics and challenges.

  3. Tackling the Chicken & Egg Problem

    The chicken and egg problem refers to the challenge of attracting both buyers and sellers to a new marketplace. Strategies such as offering incentives and focusing on one side first can help solve this problem.

  4. Marketplace Growth

    Marketplace growth is driven by factors such as network effects, user experience, and trust. Successful marketplaces focus on building a strong community and providing value to both buyers and sellers.

  5. Team Structures for Marketplaces

    Team structures for marketplaces vary depending on the size and stage of the marketplace. Key roles include product management, operations, marketing, and customer support.

  6. Marketplace Case Studies

    Case studies of successful marketplaces provide insights into best practices for building and scaling a marketplace. These companies have focused on creating a strong brand, providing a seamless user experience, and fostering trust within their communities.