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International Expansion

  1. Learn International Expansion with the Practica AI Coach

    The Practica AI Coach helps you improve in International Expansion by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Why is International Expansion Important?

    International expansion is crucial for companies seeking growth and diversification. It can provide access to new markets, customers, and resources, as well as increase profitability and competitiveness. However, it also presents challenges such as cultural differences, legal and regulatory barriers, and operational complexities.
    • Slack logo
      Should You Expand Internationally?

      Helen Kupp, Business Strategy, Slack

      Helen, who led international expansion at Slack, covers: • Balancing opportunity with complexity • Sizing the opportunity • Complexity: Differentiation required, across product, Go To Market, and operations (with an example of launching in Japan) • Operating as a global business post-launch • Are you ready for international expansion?

  3. International Expansion Strategies

    Companies can adopt various strategies for international expansion, such as exporting, licensing and franchising, joint ventures, mergers and acquisitions, and greenfield investments. The choice depends on factors such as the company's goals, resources, capabilities, and risk tolerance, as well as the characteristics of the target market and industry.

  4. International Expansion Steps

    The process of international expansion involves several steps, including market research, partner selection, legal and financial due diligence, Negotiation and contract agreement, operational planning and implementation, and post-entry evaluation and adjustment. It requires careful analysis, planning, and execution, as well as cross-functional coordination and communication.
    • HubSpot logo
      How to Become a Global-First Company

      Nataly Kelly, VP of International Operations and Strategy, HubSpot

      Nataly covers the 5 positive phases of globalization: Phase 1: Reactive (“Ad Hoc”) Phase 2: Repeatable (“Discovery”) Phase 3: Managed (“Formalizing”) Phase 4: Optimized (“ROI and Automation”) Phase 5: Transparent (“Global-First”)
    • Airbnb logo
      Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails

      Rebecca Rosenfelt, Growth Product Manager, Airbnb

      Rebecca explains how Airbnb initially began their international expansion, using tactics such as: • Talk to local users • Use multi-channel launch campaigns • Work with local influencers • Use Analytics to understand the behavioral nuances of each locale

  5. International Expansion Examples

    These examples of international expansion showcase strategies and experiences that offer valuable lessons for other companies, such as the importance of adapting to local cultures and preferences, building strong relationships with partners and stakeholders, and leveraging technology and innovation. However, each company's path to international expansion is unique, and success depends on many factors.