Articles by Helen Kupp

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  Should You Expand Internationally?

  Helen Kupp, Business Strategy, Slack

  Helen, who led international expansion at Slack, covers: • Balancing opportunity with complexity • Sizing the opportunity • Complexity: Differentiation required, across product, go-to-market, and operations (with an example of launching in Japan) • Operating as a global business post-launch • Are you ready for international expansion?

  International Expansion

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