Curated Learning Resources
- From 0 to 2 Million Daily Active Users: A Guide To Growing via PartnershipsPartnerships can be an effective way for startups to gain users, but they also present many traps if not approached correctly. Brian shares lessons from growing a previous startup to millions of users through partnerships. It's best to pursue partnerships only after achieving product-market fit when leverage exists. Proper evaluation of the market and partners is key, as is making the integration seamless. Getting money upfront and setting Deadlines helps ensure commitments. Ongoing management through regular Meetings and communication prevents issues.