Articles by Brian Balfour
- From 0 to 2 Million Daily Active Users: A Guide To Growing via Partnerships
Partnerships can be an effective way for startups to gain users, but they also present many traps if not approached correctly. Brian shares lessons from growing a previous startup to millions of users through partnerships. It's best to pursue partnerships only after achieving product-market fit when leverage exists. Proper evaluation of the market and partners is key, as is making the integration seamless. Getting money upfront and setting deadlines helps ensure commitments. Ongoing management through regular meetings and communication prevents issues.
- How To Launch A Product or Feature To Maximize Growth
Brian uses Superhuman as a case study to detail a very counter-intuitive approach to product launches: don't launch too broadly, because broader audiences might care less about your value proposition and produce less word-of-mouth. Instead, launch to smaller, targeted audiences.
- The Never Ending Road To Product Market Fit
Brian disagrees with one aspect of Marc's initial definition: that product / market fit is a singular milestone. Rather, product / market fit is a continuous process "for one reason - your market doesn’t sit still."