Articles by Rebecca Rosenfelt

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  Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails

  Rebecca Rosenfelt, Growth Product Manager, Airbnb

  Rebecca explains how Airbnb initially began their international expansion, using tactics such as: • Talk to local users • Use multi-channel launch campaigns • Work with local influencers • Use analytics to understand the behavioral nuances of each locale

  International Expansion

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