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Revenue Models

  1. Learn Revenue Models with the Practica AI Coach

    The Practica AI Coach helps you improve in Revenue Models by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Meetup logo
      Designing Revenue Models

      Giff Constable, CPO, Meetup

      Product leaders must focus on revenue models as much as the product and customer experience, as they contribute to the ability to create a flywheel for businesses, according to Giff Constable. How a company makes money can also create or limit customer behavior. Constable refers to Axial, a fintech marketplace, as an example, and how its revenue model affected its ability to create efficiency for buyers and sellers. Examples of revenue models include: • One-time purchases • Rentals/subscriptions • Advertising • Pay per use/transaction
    • Union Square Ventures logo
      MBA Mondays: Revenue Models

      Fred Wilson, Managing Director, Union Square Ventures

      Fred crowd-sourced a somewhat exhaustive list of revenue models, and digs into each one with its own article: • Advertising – the service is free to use, marketers pay to reach your users via advertising • Commerce / one-time transaction – sell something to your users, keep some or all of the proceeds • Subscription – charge your users monhtly or annually for the opportunity to use your service • Marketplace / Peer to Peer – connect people together in a network, take a small piece of the activity that ensues • Transaction Processing – settle transactions and take a small piece of the transaction for doing so • Licensing – charge users once upfront for the opportunity to use your technology • Data – sell the data your service generates