Articles by Giff Constable
Designing Revenue ModelsProduct leaders must focus on revenue models as much as the product and customer experience, as they contribute to the ability to create a flywheel for businesses, according to Giff Constable. How a company makes money can also create or limit customer behavior. Constable refers to Axial, a fintech marketplace, as an example, and how its revenue model affected its ability to create efficiency for buyers and sellers. Examples of revenue models include: • One-time purchases • Rentals/subscriptions • Advertising • Pay per use/transaction
- Talking to Humans: Success Starts with Understanding Your Customers
This is a book that fully explains many of the topics covered in Giff's blog post, above.
12 Tips for Early Customer Development InterviewsGiff's tips cover nearly every aspect of a customer development interview, including how to prepare, how to ask questions, how to respond, and how to follow up.
- Trying the “User Manual to Me” to Good Effect
Giff provides a tactical guide for building and rolling out a personal user manual: 1. He provides question prompts that cover topics such as what drives a person nuts, quirks, how to earn an extra gold star with them, and how they like to give and receive feedback. 2. He provides a roll-out guide, which covers steps like sending the question primpts to the team with a time limit of two weeks to complete the exercise, and then sharing completed "User Manuals" with the whole team.