Articles by Austin Chang
What To Do If Your Product Isn’t GrowingFor a product to grow, founders must first define the critical user journey they want users to take. This involves mapping out the optimal steps from a user's first action to their end goal. Companies should then measure how well users are progressing along this journey through key metrics at each step. Products should focus on levers that move these metrics, like notifications or suggestions, while avoiding adding too many features that obscure the journey. Finally, studying the actions of the most engaged users can reveal the pivotal moments that new users need to replicate for growth.
- What To Do If Your Product Isn’t Growing
For a product to grow, founders must first define the critical user journey they want users to take. This involves mapping out the optimal steps from a user's first action to their end goal. Companies should then measure how well users are progressing along this journey through key metrics at each step. Products should focus on levers that move these metrics, like notifications or suggestions, while avoiding adding too many features that obscure the journey. Finally, studying the actions of the most engaged users can reveal the pivotal moments that new users need to replicate for growth.
What To Do If Your Product Isn’t GrowingAustin describes how ‘Critical User Journeys’ can help a product take off.
- How To Map Out Your Startup’s Growth Channels
Austin provides 3 exercises for identifying the best channels for your company: 1) Answer the question, who are your customers and how do you reach them? 2) Answer the question, what is your customer’s pathway to you and how do you attract them? 3) Rank & analyze pathways to find efficiencies