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Journey Mapping

Journey maps are visualizations of the process that a person goes through in order to accomplish a goal.
  1. Learn Journey Mapping with the Practica AI Coach

    The Practica AI Coach helps you improve in Journey Mapping by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.
  2. Why Customer Journeys Matter

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  3. What to Consider Before Journey Mapping

    Consider the goals, audience, and resources before starting a journey mapping project. Identify key touchpoints and pain points in the customer journey.
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  4. How to Create a Journey Map

    Use customer feedback and data to create a visual representation of the customer journey. Include emotions, actions, and pain points at each stage. Share the map with stakeholders and continuously update it based on feedback.
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    • Google logo
  5. Planning a Customer Journey Workshop

    Plan a workshop to gather input from stakeholders and create a shared understanding of the customer journey. Use exercises such as Empathy mapping and persona creation to gain insights. Facilitate discussions and prioritize actions based on impact and feasibility.