Journey Mapping

Journey maps are visualizations of the process that a person goes through in order to accomplish a goal.
  • What to Consider Before Journey Mapping

    Consider the goals, audience, and resources before starting a journey mapping project. Identify key touchpoints and pain points in the customer journey.

  • Creating a Journey Map

    Use customer feedback and data to create a visual representation of the customer journey. Include emotions, actions, and pain points at each stage. Share the map with stakeholders and continuously update it based on feedback.

  • Planning a Workshop

    Plan a workshop to gather input from stakeholders and create a shared understanding of the customer journey. Use exercises such as empathy mapping and persona creation to gain insights. Facilitate discussions and prioritize actions based on impact and feasibility.