Journey Mapping
What to Consider Before Journey Mapping
Consider the goals, audience, and resources before starting a journey mapping project. Identify key touchpoints and pain points in the customer journey.
- When to call B.S. on customer journey mapping
Jason outlines the steps to take to ensure success in journey mapping, including defining its scope and goals.
Creating a Journey Map
Use customer feedback and data to create a visual representation of the customer journey. Include emotions, actions, and pain points at each stage. Share the map with stakeholders and continuously update it based on feedback.
- Journey Mapping 101
Sarah covers the fundamentals of what a journey map is related terminology, common variations, and how we can use journey maps.
- What To Do If Your Product Isn’t Growing
Austin describes how ‘Critical User Journeys’ can help a product take off.
Planning a Workshop
Plan a workshop to gather input from stakeholders and create a shared understanding of the customer journey. Use exercises such as empathy mapping and persona creation to gain insights. Facilitate discussions and prioritize actions based on impact and feasibility.
- Creating a customer journey map
Becky shares a guide on how to collaboratively create a journey map with your team.