Storytelling

Om Malik, Partner, True Ventures

Told via SlideShare, Om explains how to create meaningful storytelling over time and the importance of prioritizing long-term narrative over short term wins.

Shawn Callahan, Founder and Director, Anecdote

Shawn suggests that we can learn a lot about storytelling from intricately crafted novels and films. But putting too much storytelling craft in how you communicate at work can end up coming across as inauthentic and result in losing your audience.

David Cancel, CEO, Drift

David covers: • Adapt your story to (asynchronous) film and focus on internal training • Great storytelling requires painful pruning and the sharp sting of an editor's pen • Lean on inversion and spotlight the hero's journey to create compelling stories • Brush up on your storytelling skills by looking for outside inspiration • Cultivate rituals that reinforce the story

Ronica Roth, Co-Founder and Principal, Elevate To

Ronica outlines how focusing on storytelling can help to communicate critical internal information like company values. She gives practical advice on how to do this in your organization.