Goal Setting

Curated Learning Resources

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  The Magic Formula to Setting (and Accomplishing) a Major Company Goal: 5 Key Elements That You Need

  David Politis, CEO, BetterCloud

  David argues that OK Rs can be difficult to use at early-stage startups, so he recommends an alternative: • Set a singular company-wide goal, with five critical elements • Consistently explain the "why." • Give enough time, but not too much. • Ensure that everyone can make an impact. • Keep it simple and memorable. • Make it attainable, but not easy. • The Power of a Company-wide Goal

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  Why Goal Cascades are Harmful (and What to Do Instead)

  John Cutler, Senior Product Manager, Zendesk

  John explains 6 problems with the goal cascade technique. He then presents an alternative: network model goals.

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