Articles by John Cutler
- Why Goal Cascades are Harmful (and What to Do Instead)
John explains 6 problems with the goal cascade technique. He then presents an alternative: network model goals.
- 50 Interview Questions For B2B SaaS Customer Research
John has come up with a terrific set of clever questions. We recommend using this list as a refresher next time you're doing doing a B2B research interview to see if any of the questions are appropriate for your use case.
- Stop Setting Up Product Roadmaps To Fail
John describes 14 common problems with product roadmaps, and then encourages you to think through the job a roadmap is being hired to do by your organization and whether a roadmap is the best solution for that job.
- The North Star Playbook
This is a 7-chapter playbook that covers what is a north star, how to run a workshop to establish one with your team, and case studies on north stars with Netflix and Amplitude.
- So You’re Hiring a Product Manager?
John provides a list of 20 possible (and sometimes controversial) goals of a product manager, and asks you to force-rank them in order to develop a job profile for the product manager you want to hire.
- Why Outcomes Over Outputs?
John explains how focusing on outcomes is not a best practice for the sake of a best practice; rather, it is a high-level framework for answering the question, "what will produce the best outcomes for a business?"
- Great One Pagers
John explains how to focus on problems rather than narrowly-defined solutions in a project one-pager, and provides 17 different possible sections to include.
- Opening Your Eyes to Real Customer Delight
John explains how customer delight drives loyalty and retention and why measuring it matters. He also digs into how to measure customer loyalty beyond standard metrics, by looking at the customer behaviors that indicate they love your company and your product - ranging from contacting you to renew early to advocating for your product when they switch jobs.