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Articles by John Cutler

John Cutler is a seasoned product management consultant with experience helping small to medium-sized startups achieve product/market fit and market validation. He has a strong background in product management, having held positions such as Senior Director of Product Enablement at Toast, Product Evangelist and Coach at Amplitude, and Senior Product Manager at Zendesk, among others. John's expertise includes facilitation of design studios, journey mapping, and personas, as well as survey design and analysis, field research, and remote and in-person moderated usability testing. He is known for his extensive reliance on analytics and has helped successful implementations by major brands such as American Express, FedEx, and Walmart.