Product Strategy
Intro to Product Strategy
Product strategy is a critical component of a company's success, as it defines the direction of the company's product offerings and how they will meet customer needs.
How to Define Your Product StrategyThis 12-part articles series goes through a comprehensive product strategy, with a case study and a template at the end using Chegg.
Business Strategy vs. Product StrategyMarty explains the difference between a business strategy and product strategy, why it's important to understand your company's business strategy before developing a product strategy, and how to map them together.
Product Strategy Frameworks
A variety of product strategy frameworks exist, including the Ansoff Matrix, the Product-Market Fit Pyramid, and the Kano Model. Each framework offers a unique approach to developing a product strategy.
The First Principles of Product ManagementBrandon describes the two primary first principles of product management: 1) maximize impact to the mission and 2) accomplish everything through others. These two principles can then be combined together to drive product strategy.
Getting Product Strategy RightDes' product strategy framework uses 4 criteria to frame your product strategy: Are you 1) tackling a significant problem for a 2) growing market? Can you 3) attach it to an extendable brand and 4) defend it with a long-lasting moat?
Come for the tool, stay for the networkChris details a strategy for building a network: use a single-player tool to generate critical mass and enough data so that a network-based product becomes compelling.
- The “thin edge of the wedge” strategy
This strategy involves attacking smaller problem first (inside of your overall vision), and then expanding outward from there, rather than attacking the entire problem all at once.
How to Communicate Product Strategy
Communicating product strategy effectively is crucial for ensuring that all stakeholders are aligned and working toward a common goal. This may involve creating a product roadmap, using visual aids, and engaging in clear and consistent communication.
How to Run a Quarterly Product Strategy Meeting: A Board Meeting for ProductGib's quarterly product meeting format brings together leaders from across the company with the goal of balancing focus and discipline vs. innovation and debate around product strategy.
- Product Strategy Means Saying No
Des goes through 12 different scenarios where various stakeholders can propose features that may not align with the core product strategy. It's easy to say yes, so it requires discipline to constantly align product requests with your product's strategy.
Land your strategy by writing great pre-readsBrad explains why a 2-page document, a "pre-read", has led to better product strategy review meetings than a slide deck. He then provides a process for how to write them, and 9 detailed best practice tips.
Product Strategy Case Studies
This section is a collection of case studies examining different approaches to product strategy.
Thumbtack’s Product StrategyIn this fantastic case study, Noam explains why Thumbtack switched from a forum-esque experience where Pros could bid on any listed project, to an experience where Pros list services, and consumers can immediately find Pros and their pricing for their project.
