Intro to Product Strategy
- Business Strategy vs. Product Strategy
Marty explains the difference between a business strategy and product strategy, why it's important to understand your company's business strategy before developing a product strategy, and how to map them together.
Product Strategy Frameworks
- The First Principles of Product Management
Brandon describes the two primary first principles of product management: 1) maximize impact to the mission and 2) accomplish everything through others. These two principles can then be combined together to drive product strategy.
- Getting Product Strategy Right
Des' product strategy framework uses 4 criteria to frame your product strategy: Are you 1) tackling a significant problem for a 2) growing market? Can you 3) attach it to an extendable brand and 4) defend it with a long-lasting moat?
- Come for the tool, stay for the network
Chris details a strategy for building a network: use a single-player tool to generate critical mass and enough data so that a network-based product becomes compelling.
- The “thin edge of the wedge” strategy
This strategy involves attacking smaller problem first (inside of your overall vision), and then expanding outward from there, rather than attacking the entire problem all at once.
How to Communicate Product Strategy
- How to Run a Quarterly Product Strategy Meeting: A Board Meeting for Product
Gib's quarterly product meeting format brings together leaders from across the company with the goal of balancing focus and discipline vs. innovation and debate around product strategy.
- Product Strategy Means Saying No
Des goes through 12 different scenarios where various stakeholders can propose features that may not align with the core product strategy. It's easy to say yes, so it requires discipline to constantly align product requests with your product's strategy.
- Land your strategy by writing great pre-reads
Brad explains why a 2-page document, a "pre-read", has led to better product strategy review meetings than a slide deck. He then provides a process for how to write them, and 9 detailed best practice tips.
Product Strategy Case Studies
- Thumbtack’s Product Strategy
In this fantastic case study, Noam explains why Thumbtack switched from a forum-esque experience where Pros could bid on any listed project, to an experience where Pros list services, and consumers can immediately find Pros and their pricing for their project.