Articles by Arielle Jackson
Three Moves Every Startup Founder Must Make to Build a Brand That MattersArielle covers exercises that help define a company's purpose, position, and personality: • Purpose: Articulate how the company will change the world for the better, by looking at the intersection of the cultural tension that exists in the world relative to your product and your brand's best self • Position: Define what makes your company unique and different and what it will deliver • Personality: Create a voice guide to ensure consistency in written copy
So You Think You’re Ready to Hire a Marketer? Read This First.Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?
Positioning Your Startup is Vital — Here’s How to Nail ItThis article is a great introduction to positioning and why it's important. It includes a positioning exercise with examples, and then explains naming and messaging methodologies in the context of a positioning foundation.