Organic Social Marketing

Curated Learning Resources

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  In-depth LinkedIn organic marketing guide

  Julian Shapiro, Founder, Demand Curve

  Julian's playbook covers: 1. Contribute meaningfully to LinkedIn's content pool. 2. Acquire LinkedIn followers from posting that good content. 3. Build trust with those followers. 4. Get their email addresses. 5. Email them to get off-platform conversion.

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  GitLab Team's Social Marketing Handbook

  Alisha Ward, Senior Social Media Marketing Manager, GitLab

  This social marketing handbook provides guidance for GitLab's social media team on managing their various branded social channels including Twitter, LinkedIn, Facebook and Instagram. It outlines best practices for each channel in terms of content priorities, posting frequencies, and community engagement. The team aims to elevate the GitLab brand through high quality visuals and copy while focusing on organic conversations. Content is categorized under pillars like product updates and DevOps Leadership to track performance. GitLab's Twitter channel prioritizes engagement with developers who contribute to their platform.

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