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Organic Social Marketing

  1. Learn Organic Social Marketing with the Practica AI Coach

    The Practica AI Coach helps you improve in Organic Social Marketing by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Demand Curve logo
      In-depth LinkedIn organic marketing guide

      Julian Shapiro, Founder, Demand Curve

      Julian's playbook covers: 1. Contribute meaningfully to LinkedIn's content pool. 2. Acquire LinkedIn followers from posting that good content. 3. Build trust with those followers. 4. Get their email addresses. 5. Email them to get off-platform conversion.
    • GitLab logo
      GitLab Team's Social Marketing Handbook

      Alisha Ward, Senior Social Media Marketing Manager, GitLab

      This social marketing handbook provides guidance for GitLab's social media team on managing their various branded social channels including Twitter, LinkedIn, Facebook and Instagram. It outlines best practices for each channel in terms of content priorities, posting frequencies, and community engagement. The team aims to elevate the GitLab brand through high quality visuals and copy while focusing on organic conversations. Content is categorized under pillars like product updates and DevOps Leadership to track performance. GitLab's Twitter channel prioritizes engagement with developers who contribute to their platform.