Articles by Alisha Ward
GitLab Team's Social Marketing HandbookThis social marketing handbook provides guidance for GitLab's social media team on managing their various branded social channels including Twitter, LinkedIn, Facebook and Instagram. It outlines best practices for each channel in terms of content priorities, posting frequencies, and community engagement. The team aims to elevate the GitLab brand through high quality visuals and copy while focusing on organic conversations. Content is categorized under pillars like product updates and DevOps leadership to track performance. GitLab's Twitter channel prioritizes engagement with developers who contribute to their platform.