Articles by Martina Lauchengco
- I’m a great director of marketing. Why am I not a VP?
Martina leverages her experience to explain 4 things to focus on to move from Director to VP of Marketing, including: Be open, not always the expert Focus on why not what Focus on the company, not just your team
- My Favorite Interview Question for Marketing Leaders
Martina's favorite marketing interview question asks candidates to discuss a company they think has great marketing and why. This reveals how broadly they define marketing success. Candidates are then asked to compete as a marketer for a competitor, testing their ability to think on their feet. The best responses showcase a wide range of marketing factors, handle unexpected changes well, and get creative with tight budgets. Few entry-level candidates demonstrate truly dynamic marketing thinking. Discussing other companies avoids judging responses based on preconceptions of one's own marketing.