Articles by John Zeratsky
How to Integrate Copywriting in Your Startup’s Design ProcessIntegrating copywriting into the design process from the start helps create more effective products. Sketching with real text, not lorem ipsum, from the beginning helps generate and test different copy options. During prototyping, use detailed, realistic text to gather useful feedback from user research. Listen to what works and doesn't work during user testing to refine the copy for the next iteration. Making copywriting an integral part of each design step, instead of leaving it to the end, leads to products with text that helps users understand, find what they need, and actually use the product as intended.