Articles by Annie Maguire
Rewriting landing pages with a pro copywriterAnnie rewrites several company landing pages to make them more effective. For each page, she focuses on putting herself in the customer's shoes, using more specific and compelling language to describe the product or service benefits. For example, one page was rewritten to highlight how a tea can help with sleep instead of just relaxation. She also emphasized unique selling points more prominently. Her revisions aimed to make the value propositions clearer and more emotionally engaging for the target audiences.