Practica
HomeAI Challenge Coach
Curriculum
Products
Sign Up
Sign In
Practica
Customers
Marketing

Hiring Marketing Agencies

  1. Learn Hiring Marketing Agencies with the Practica AI Coach

    The Practica AI Coach helps you improve in Hiring Marketing Agencies by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.

  2. Curated Learning Resources

    • Carta logo
      How & when to hire marketing agencies & contractors

      Emily Kramer, VP, Head of Marketing, Carta

      Emily provides guidance on when and how to hire marketing agencies and contractors. She recommends first building an internal marketing foundation before bringing on external help. A full-time marketer should manage contractors to avoid wasted spending. Content, paid media, PR, and SEO agencies can help with specialized work, but make sure they fit your stage and business. Common mistakes include unclear Scoping, agencies doing work outside their expertise, and missing internal management. Emily outlines best practices for different agency types like only hiring paid media help after establishing content and distribution. Setting agencies up for success requires strong briefs and editing. Carefully selecting specialists at each stage can augment marketing needs efficiently compared to generalists. Following these guidelines can optimize benefits from external support while minimizing costs.