Growth
Conversion Optimization
Curated Learning Resources
Psych’d: A new user psychology framework for increasing funnel conversionDarius provides a framework for how to look at onboarding flows from a user's point of view. As they they go through each step, it either adds or subtracts emotional energy, and you can sum up the total by the time they get to a major conversion point such as a form.
12 Steps to Creating Landing Pages that ConvertCreating a high converting landing page requires focusing on the benefits for the user, highlighting both features and benefits concisely using language that resonates. The article outlines 12 steps to create effective Landing Pages, starting with understanding the job the product helps users accomplish. The landing page should illustrate how the product gets the job done visually, showcase features, and make key information easy to find. Testing and iterating based on metrics and User Research is critical to improve conversion rates over time. Measuring scroll rates, conducting user tests, and running A/B tests can provide insights to optimize Landing Pages.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their MindsMatt covers: • The Case For Starting With Finding Language/Market Fit • How To Find The Language That Picks The Lock (Or Why Nobody Wants Your “All-In-One Solution.”) 1. Uncover Their Goals, Struggles And Language 2. Next, Draft Some Headlines. 3. Validate Comprehension 4. Run This Quant Test
