Articles by Darius Contractor
Psych’d: A new user psychology framework for increasing funnel conversionDarius provides a framework for how to look at onboarding flows from a user's point of view. As they they go through each step, it either adds or subtracts emotional energy, and you can sum up the total by the time they get to a major conversion point such as a form.
- Psych’d: A new user psychology framework for increasing funnel conversion
Darius provides a framework for how to look at onboarding flows from a user's point of view. As they they go through each step, it either adds or subtracts emotional energy, and you can sum up the total by the time they get to a major conversion point such as a form.