Growth
Skills
Technical Growth
Measuring User RetentionTomer highlights the importance of accurately defining usage and the benefits of measuring retention, such as indicating product/market fit and analyzing user sub-populations. Common mistakes in retention measurement are discussed, including only focusing on churn and using inappropriate time frames. The article introduces three retention metrics: retention rate, upgrade rate, and mean time to churn. Tomer also recommends actionable steps to take based on retention data, such as identifying user values, understanding reasons for churn, and solving top churn reasons.
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their MindsMatt covers: • The Case For Starting With Finding Language/Market Fit • How To Find The Language That Picks The Lock (Or Why Nobody Wants Your “All-In-One Solution.”) 1. Uncover Their Goals, Struggles And Language 2. Next, Draft Some Headlines. 3. Validate Comprehension 4. Run This Quant Test
How to Prioritize Growth Tests and Win MoreJulia uses her experience at Adobe to provide a case study on how to do growth prioritization and covers: • Growth Prioritization Framework Overview • Why not just use the (R)ICE frameworks? • Breaking down Adobe Mobile’s SICE framework
HubSpot’s Growth Experimentation ProcessDavid covers: • Why run experiments? • How do we think about experiments? • Documentation, with a growth experiment template in Airtable • The Process: Hypothesis, Brainstorming, Research, Objective Statement, Experiment Design, Predicted Outcome, Peer Review, Prioritize and Run, Analysis, Post-Mortem Experiment Readout • How can startups apply these principles? • Common Questions
🧪 The Growth Experiment ProcessConor explains a 3-step process for how to execute an experiment-driven approach to growth: • 🔬 Step 1: Quantitative Analysis, A.K.A. "The What" • 🧠 Step 2: User Psychology, A.K.A. "The Why" • 🧮 Step 3: Experiment Design, A.K.A. "The How" • Case Study
