Growth
Virality
Virality is the rate at which a product or content spreads by having users share it with other users. Users can share products via word-of-mouth, paid incentives, physical product demonstrations, or multi-user product engagement.
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Real-World ViralityDistinctive product designs can make consumer products go viral in the real world. When a product has a unique form factor that stands out and solves a clear need, observers remember it and some will try it themselves, spreading it to more people. Examples include Square's credit card reader, Bird electric scooters, Juul vape pens, and potentially Cafe X robotic coffee shops. Real-world virality depends on a product's ability to spark interest through its design and entice observers to become users, spreading the product through social interactions. Products with viral potential can grow exponentially if they can close the loop by making it easy for new users to adopt.
