Articles by Andrew Chen
- How to design successful social products with 3 habit-forming feedback loops
Social products like Facebook and Twitter succeed based on three feedback loops: content creation, content consumption, and meaningful connections. Content creators are rewarded when people engage with their posts, fueling more creation. Consumers are satisfied when they see relevant, frequent updates. Meaningful connections between creators and consumers drive relevant content and social feedback, stimulating further creation. However, if any loop fails due to irrelevant content, stagnation can set in. Andrew provides a checklist to evaluate if the loops are healthy for a given social product. Innovations in social products over the past decade have tweaked different aspects of these feedback loops to achieve success.
- The first 6 steps to homegrowing basic startup analytics
Andrew takes you through to how to think through the infrastructure for product analytics across 7 steps of a company's growth, from pre-product to the point analytics servers start to slow down from too much data.
- Tweetstorm on Head/Heart/Hands Culture Framework
Andrew provides a simple framework for the three primary components of company culture - the head (analysis), heart (mission), and hands (speed), which can often be in conflict with one another.
- Conservation of Intent: The Hidden Reason Why A/B Tests Aren’t as Effective as They Look
Andrew helps you figure out where to focus your a/b testing energy: on high-intent buyers toward the bottom of the funnel.