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User Retention

User Retention is part of our Product Management Career Leveling Framework. Explore next steps in your career from this industry-standard model.
  1. Why Retention Matters

    Retention is crucial for a business's long-term success, as it is more cost-effective to retain existing customers than acquire new ones. Retention also leads to increased revenue, customer loyalty, and positive word-of-mouth marketing.
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  2. How to Measure Retention and Set Benchmarks

    Measuring retention requires analyzing customer behavior and setting benchmarks based on industry standards. Metrics such as churn rate, customer lifetime value, and repeat purchase rate can provide insights into retention performance.
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  3. How to Improve Retention

    Improving retention involves understanding customer needs and preferences, providing exceptional Customer Service, personalizing communication, offering loyalty programs, and continuously evaluating and adjusting retention strategies. Building a strong brand and creating a positive customer experience are also essential for improving retention.